We started ATG because the senior buyers we worked with all said the same thing: nobody owns the program end to end.
The pattern was consistent across years of work. Six vendors per program, three handoffs, two finance surprises. Senior buyers — CHROs, marketing heads, leadership offices — would describe the same evenings: a 9pm call to a coordinator who didn't have the authority to fix anything.
ATG is the answer. One accountable senior partner on every account. End to end. If we take your brief, it's because we know we can deliver it — and a senior partner stays with the program from first call to final invoice.